Bathelle is not just a single-brand shelf. The goal is closer to an edited marketplace: makers and product owners submit products, Bathelle prepares them for customer-facing sale, and final customers shop through one calm storefront.
The first backend should stay intentionally simple. A posting customer needs password access, product image or images, and a cost price. Bathelle handles the rest of the listing work.
For now, all public site text is centralized so RCA and ADAM can edit wording quickly while the backend submission flow is being built.